If a stranger walked into your dining room and said, “Hey, can I rent some wall space, entertain your guests, sell your specials, and share the revenue?” you’d probably at least hear them out. That’s essentially the promise of TAIV—an in-venue TV/CTV platform designed for restaurants, bars, and hospitality venues. Instead of paying for cable that markets other brands to your guests (and occasionally your competitors), TAIV helps you control what’s on your screens, mix live sports with your own promos, run local sponsorships, and—when configured—participate in ad monetization.
At Kuypers Creative, we love tools that make the dining room do double duty: delight guests and drive revenue. Here’s how TAIV fits into a modern restaurant stack—and how to roll it out without adding chaos to Friday night.
What Is TAIV (in plain restaurant English)?
Think of TAIV as a managed, restaurant-friendly TV platform that lets you:
- Stream the content guests came for (sports, entertainment, ambient channels).
- Drop in your promos, events, and LTOs exactly when they matter.
- Run local ads or sponsored content you control (with guardrails).
- Schedule dayparted programming so brunch looks different than late night.
- Measure what plays, when, and on which screens—so you’re not guessing.
The big idea: your screens belong to your brand. TAIV turns them into a house channel—and a measurable sales tool.
Why Restaurants Love TAIV (and why guests don’t notice you changed anything)
1) It sells without shouting
In-venue TV is the most polite upsell in the building. Your bar menu, wing night, margarita ladder, fantasy draft party—all appear between the content guests already want. No PA system, no table tent clutter.
2) Dayparting that actually happens
Breakfast: community events and coffee promos. Lunch: combos and catering. Happy hour: tapas, buckets, and bar ladders. Game time: watch-party specials, sampler platters, and loyalty sign-ups. Schedule once, let it fly.
3) Ad monetization (when enabled)
Some TAIV setups support programmatic ad inventory or local sponsorships (e.g., car dealer, gym, nearby apartment). You keep the house promos front and center while letting a small ad reel pay part of the content bill.
4) Operational sanity
Centralized control means the GM can change every screen—or just the patio—from a dashboard. No more “Channel 3?” finger-pointing during kickoff.
5) Compliance & content guardrails
You choose the channels and categories. If you’re family-forward at lunch and fan-forward at night, filters keep you on brand.
Where TAIV Fits in Your Tech Stack
- POS & Menu Data → Drive on-screen specials by time, margin, or inventory.
- Loyalty/CRM → Pair on-screen CTAs with QR codes for join-and-save offers.
- Kitchen/Bar Ops → Promote items that are fast to execute during rush.
- Events & Reservations → Promote watch parties, trivia, live music, and direct to an RSVP link.
- Local SEO & Social → Your on-screen promos should match your current posts—same LTO, same image, same price.
Use Cases That Move the Needle
Sports bars & casual dining
- Game-day rails: A repeating rail with beer buckets, shareables, and “order by halftime” prompts.
- Local team nights: Home-team content blocks with theme drinks and giveaways.
- Fantasy corner: Weeknight promos for draft parties (August/September) and playoff brackets.
Fast casual
- Dayparted menus: Breakfast burritos → lunch bowls → late-night snack boxes.
- Catering pushes: “Feeds 10–12” bundles with QR to order for the office.
- New store alerts: Promote your next location or franchise opportunities.
Polished casual & independent concepts
- Wine/spirits education: Bite-sized sommelier notes tied to your by-the-glass list.
- Chef features: Short behind-the-line clips that build brand and check average.
- Private dining: Packages, capacities, “book the room” CTA.
Content Strategy: What to Put on the Screen (and what to skip)
The 60/30/10 Rule (our field-tested balance):
- 60% Guest-First Content (live sports/entertainment or ambient mood).
- 30% House Promotions (food, beverage, events, loyalty, catering, gift cards).
- 10% Paid/Sponsored (only if it meets brand standards and adds value).
Make it work harder:
- Short loops (6–10 minutes) so a table sees the whole rotation in one seating.
- Readable type: Headlines 48–72 px equivalent; prices 36–48; no crowded slides.
- Motion, lightly: Micro-animations catch the eye without looking like a carnival.
- Real photos from your kitchen. Honest wins trust—and conversions.
Skip: crowded menus, tiny legalese, and unvetted third-party ads that clash with your brand.
Ad Monetization Without the Ick
If you open your inventory to ads, set non-negotiables:
- Brand safety: Categories allowed/not allowed (e.g., no competitors, political, edgy content).
- Frequency cap: House promos should be the star; paid ads fill the gaps.
- Local first: Offer local businesses a small package—better fit, better guest response.
- Proof: Monthly reports with impressions, playtime by screen, and schedules.
You’re not a TV station—you’re a hospitality company. Ads are allowed to exist; they are not allowed to own the room.
Metrics: How to Know TAIV Is Working
- Attach rate: Change in attach for drinks, shareables, desserts during windows you promoted.
- Menu mix shift: Movement toward high-margin or promoted items (by daypart).
- Event lift: RSVPs, cover counts, or sales on nights you teased.
- Loyalty/QR scans: Sign-ups attributable to on-screen prompts.
- Dwell time & churn (bars): If you’re fancy, correlate game nights + content to length of stay.
Create a monthly “Screens Report” that fits on one page. Green arrows, red arrows, one next step.
How TAIV Helps Specific Teams
Owners/CFOs
- Lower wasted screen real estate; potential ad share; more measurable promo impact.
GMs/Marketing
- Centralized scheduling, brand-consistent content, less poster clutter, faster changes.
FOH/BOH
- Promos that match what the line can execute—no surprise flood of complex items at peak.
Guests
- The right game on, fewer awkward channel wars, clear specials, and timely offers.
Common Roadblocks (and the fixes)
- “We’ve always done cable.”
Keep the channels guests expect, but skirt the blackout blues with a hybrid lineup and your promos layered in. Start with a single zone to prove ROI. - “Screens are visual noise.”
Then curate like a gallery. Fewer slides, better design, slower motion. Set the bar: Tasteful, useful, relevant. - “Staff won’t maintain it.”
They shouldn’t. Make marketing/GM the owners, schedule a weekly 20-minute update, and lock in a seasonal content pack. - “Vendors will push junk ads.”
Only accept inventory that passes your brand safety policy. Write it down; enforce it.
30/60/90-Day Rollout Plan (steal this)
Days 1–30: Pilot & Prove
- Audit screens: zones (bar, dining, patio, private room), sightlines, and brightness.
- Pick 2–3 goals: e.g., +2 pts margarita attach, +10 catering inquiries/month, +20 loyalty sign-ups/week.
- Create 12–18 on-brand slides: food, beverage, events, gift cards, catering, loyalty QR.
- Program one zone (bar or main dining). Keep other zones status quo.
- Baseline metrics for 2–3 weeks; then turn on TAIV content.
Days 31–60: Standardize & Scale
- Design system: fonts, colors, logo rules, slide templates, motion guidelines.
- Daypart schedules: brunch/lunch/happy hour/dinner/late night.
- Event templates: game days, live music, trivia, holidays.
- Add a second zone and install a weekly refresh cadence (20 minutes, same time each week).
- Measure: attach rate & menu mix shift. Report to leadership.
Days 61–90: Monetize & Automate
- Local sponsor pilot: two neighborhood advertisers with tasteful placements (if allowed).
- POS/loyalty tie-ins: promos that trigger when certain items are low on sell-through or when loyalty has a target.
- Seasonal content pack: ready-to-go slides for the next 90 days (LTOs, holidays, sports calendar).
- Full-venue deployment once KPIs trend positive.
Creative That Sells (and is easy to ship weekly)
Slide types you can rotate forever:
- Hero item: One crave-worthy dish, big photo, price, 7-word description.
- Bar ladder: House / Premium / Seasonal (three clean tiles).
- Bundle: “Feeds 2,” “Game-Day Sampler,” or “Date Night for Two.”
- Loyalty QR: “Join in 30 seconds, get X today.”
- Catering: “Feeds 10–12, labeled & ready. Scan to order.”
- Event: Night, time, what to expect, minimal fine print.
- Community: Partner causes, local team shout-outs (this content buys goodwill).
Design rules: big type, short copy, real food, consistent brand. If a table can’t read it at 15–20 feet, it’s a poster, not a screen slide.
Training & SOPs (so Friday night doesn’t hate you)
- Ownership: Marketing owns content; GM approves; staff does not freelance.
- Update cadence: Weekly 20-minute content drop; monthly 60-minute seasonal refresh.
- Escalation: Who handles “wrong game on TV,” “screen frozen,” and “this slide has yesterday’s price.”
- Seasonal calendar: Pre-load big moments (NFL kickoff, March hoops, Cinco, NYE) 2–3 weeks ahead.
Post the “Screens Are a Sales Tool” one-pager in the office: objectives, who does what, and the monthly KPI snapshot.
Budget & ROI Notes
- Hardware/Platform: Expect a per-screen or per-location fee (varies by configuration).
- Creative: Either DIY with templates or hire a partner (hi! 👋) for a quarterly content pack.
- Ad revenue (optional): Treat as gravy, not table stakes. Keep house time dominant.
- Payback: Most operators see wins via attach rate and event promotion within a month. Document it. Brag responsibly.
SEO Corner: Keywords & Phrases to Use on Your Site
- Primary: TAIV for restaurants, in-venue TV platform, CTV for restaurants, bar TV advertising, digital signage for restaurants, restaurant TV advertising platform
- Secondary: sports bar TV solution, dayparted restaurant promos, restaurant ad monetization, QR menu TV, loyalty QR on TV, restaurant event promotion screens
- Suggested title tag: TAIV for Restaurants: In-Venue TV That Sells Food, Drinks, and Events | Kuypers Creative
- Suggested meta description: Turn your dining room TVs into a measurable sales channel. Our TAIV playbook covers content strategy, ad monetization, POS tie-ins, and a 30/60/90 rollout for restaurants and bars.
What Kuypers Creative Can Do for Your TAIV Launch
- Screen zoning plan (by sightline and vibe), brightness & legibility testing.
- Brand-perfect content system: templates, motion rules, and a quarterly “content vault.”
- Promo calendar & daypart maps matched to your menu mix and margin.
- KPI dashboard for attach, menu mix shift, loyalty scans, and event lift.
- Local sponsor package (if you choose to monetize) that protects your brand while paying the bill.
- Optional: photography shot in your lighting so your on-screen food looks like your actual food.
Final Bite
Your TVs are the biggest, brightest owned media in the building. With TAIV, they stop being background noise and become a brand channel that sells, informs, and even helps pay for itself. Start small, measure honestly, and keep the content human and helpful. Guests get the game. You get the check average. Everyone gets a calmer Friday.
If you’d like a done-for-you package—strategy, creative, and metrics that prove it—Kuypers Creative is ready to make your screens boringly effective (the highest compliment in operations).
Let’s turn “What’s on TV?” into “What’s for dinner—and what’s next?”
