Kuypers Creative
Thoughts, stories and ideas from the restaurant world.
September 7, 2025
If you’ve ever looked at Chili’s sizzling fajitas and thought, “Teach me your ways,” congratulations—you’re a restaurant pro with survival instincts. Chili’s didn’t reinvent casual dining;…
Read the story : Chili’s Turnaround, But Make It Italian: How Maggiano’s Can Steal (Ahem…Apply) the PlaybookSeptember 7, 2025
Every great dinner rush begins long before the first “Hi folks, have you dined with us before?” It starts when the building’s still yawning, the lights…
Read the story : The Unsung Heroes of Yum: Why Prep Cooks Matter (More Than Your Microplane)September 7, 2025
If you’ve ever caught yourself whispering “there must be a cheaper way to buy romaine” into a walk-in at 12:47 a.m., congratulations: your inner operator is…
Read the story : The 5 GPOs Every Restaurant Should Know (and How Not to Marry the Wrong One)September 7, 2025
If your restaurant’s dining room is your living room, the drive-thru is your NASCAR pit lane: fast, loud, and suspiciously dependent on people wearing headsets. In…
Read the story : The Drive-Thru Avengers: Kuypers Creative’s Slightly Snarky Guide to the Top 5 ProvidersSeptember 6, 2025
A 2,000-ish word, slightly snarky field guide from Kuypers Creative If you work in restaurants, you’ve probably been cornered at a party by someone clutching a…
Read the story : What Happened to Sweetgreen?September 6, 2025
Introduction: The Spaghetti Problem of Restaurant Tech Let’s face it: running a restaurant brand today without technology is like trying to cook spaghetti without water. Sure,…
Read the story : The Right Tech Mix for Growing Restaurant Brands of All Types: A Totally Serious, Absolutely Scientific Guide (with Just a Dash of Humor)
