Kuypers Creative
Thoughts, stories and ideas from the restaurant world.
October 25, 2025
The Night I Fell Out of Love with My Own Marketing Plan It happened on a Tuesday.Not a big launch day, not a record-breaking weekend —…
Read the story : Marketing Like a Human: Why Guests Don’t Care About Your QR Code (They Care About Your Soul)October 23, 2025
It All Started with a Ticket Printer That Wouldn’t Stop Screaming There’s a sound you never forget in this business.It’s not the sizzle of fajitas or…
Read the story : The POS System Ate My Sanity (and Other Tales from the Restaurant Tech Trenches)October 2, 2025
By Robert W. Kuypers | KuypersCreative.com Introduction: The Sacred Cow on Your Menu Every restaurant has at least one “sacred cow” on the menu. Sometimes it’s…
Read the story : “3 Menu Items That Are Secretly Killing Your Profit”October 1, 2025
By Robert W. Kuypers | KuypersCreative.com Introduction: The Walk-in Cooler Analogy Every restaurant has that cooler. You know the one—where the lettuce is suffocating under a…
Read the story : Why Your Restaurant’s Tech Stack Is More Messy Than Your Walk-in CoolerSeptember 28, 2025
Ah, fall. That magical time of year when leaves change, scarves emerge from closets, and everything—from coffee to cat litter—mysteriously becomes pumpkin spice-flavored. And guess what?…
Read the story : Pumpkin-Spice Up Your Life: Top Cocktails for Your Fall Menu (With Boozy Instructions)September 27, 2025
Let’s be real: opening a restaurant is a lot like trying to tame a flaming chainsaw while riding a unicycle on a tightrope made of spaghetti…
Read the story : The Top (Hilariously Honest) Reasons Restaurants Fail – And How to Avoid the Dumpster Fire
