| Brand | Concept / Format | Units (<50) | CEO / Founder | YoY Growth % | 2024/2025 Sales | Website | Notes |
|---|
| Smalls Sliders | Drive-thru sliders in modular builds | <50 (est.) | Maria Rivera (CEO) | NPD | NPD | https://www.smallssliders.com | Franchise momentum; modular CAPEX |
| Hangry Joe’s | Nashville hot chicken & waffles | <50 (est.) | Minwoo Lee (Founder) | NPD | NPD | https://www.hangryjoes.com | Aggressive franchising; simple ops |
| Hattie B’s | Nashville hot chicken | <50 | Nick Bishop Sr. & Jr. (Co-founders) | NPD | NPD | https://www.hattieb.com | Category authority; destination lines |
| Call Your Mother | Modern Jewish-style bagel shop | <50 | Andrew Dana & Daniela Moreira (Co-founders) | NPD | NPD | https://www.callyourmotherdeli.com | Cult-followed; colorful brand |
| Pincho | Latin burgers & kebabs (fast casual) | <50 | Otto Othman (CEO/Co-founder) | NPD | NPD | https://www.pincho.com | Menu identity; franchising runway |
| Mici Italian | Fast casual Italian | <50 | Elliott Schiffer (Co-founder) | NPD | NPD | https://www.miciitalian.com | Catering engine; neighborhood brand |
| Sixty Vines | Wine-on-tap kitchen & bar | <50 | Chris Boult (CEO) | NPD | NPD | https://www.sixtyvines.com | Sustainability angle via kegged wine |
| Postino WineCafe | Wine bar + shareables | <50 | Lauren Bailey (CEO) | NPD | NPD | https://www.postinowinecafe.com | Strong neighborhood strategy |
| Curry Up Now | Indian burritos, bowls, street food | <50 | Akash & Rana Kapoor (Co-founders) | NPD | NPD | https://www.curryupnow.com | Early mover; franchising |
| Zalat Pizza | Late-night craft pizza | <50 | Khanh Nguyen (Founder) | NPD | NPD | https://www.zalatpizza.com | Culture-driven; strong ops |
| Birdcall | Better chicken sandwiches (tech-forward) | <50 | Peter Newlin (Founder) | NPD | NPD | https://www.eatbirdcall.com | Kiosk ordering; drive-thru friendly |
| Playa Bowls | Açaí & smoothie bowls | <50 in regions | Abby Taylor & Robert Giuliani (Co-founders) | NPD | NPD | https://www.playabowls.com | Functional indulgence; colorful brand |
| HomeState | Texas breakfast tacos | <50 | Briana Valdez (Founder) | NPD | NPD | https://www.myhomestate.com | LA cult favorite |
| Greco | Greek fast casual (souvlaki/gyros) | <50 | NPD | NPD | NPD | https://www.grecoboston.com | Urban Greek; quality meats |
| Local Kitchens | Micro food hall platform | <50 | Jon Goldsmith (CEO) | NPD | NPD | https://www.localkitchens.com | Multi-brand in small boxes |
| Blue Sushi Sake Grill | Sustainable sushi + cocktails | <50 | Flagship Restaurant Group | NPD | NPD | https://www.bluesushisakegrill.com | Certified sustainable sourcing |
| Pizzana | Neo-Neapolitan pizzeria | <50 | Candace Nelson (Co-founder) | NPD | NPD | https://www.pizzana.com | Celebrity-adjacent; meticulous dough |
| Naf Naf Grill | Middle Eastern fast casual | <50 | Greg Willman (CEO) | NPD | NPD | https://www.nafnafgrill.com | Strong shawarma/falafel program |
| Torchy’s (micro cohorts) | Taco concept (pilot micro formats) | <50 (cohort) | Mike Rypka (Founder) | NPD | NPD | https://www.torchystacos.com | Format experiments; new markets |
| Levain Bakery | Iconic cookie + bakery cafés | <50 | Pam Weekes & Connie McDonald (Founders) | NPD | NPD | https://www.levainbakery.com | High AUV bakery model |
| Milk Bar | Modern dessert café | <50 | Christina Tosi (Founder) | NPD | NPD | https://www.milkbarstore.com | Brand power; CPG halo |
| Intelligentsia Coffee (retail cafés) | Third-wave coffee bars | <50 retail cafés | NPD | NPD | NPD | https://www.intelligentsiacoffee.com | Coffee authority; training culture |
| Alfred Coffee | Specialty coffee + café | <50 | NPD | NPD | NPD | https://www.alfred.la | Lifestyle-forward coffee brand |
| Philz Coffee (subset) | Customized pour-over coffee | <50 in some regions | Jacob Jaber (Chair) | NPD | NPD | https://www.philzcoffee.com | Community + customization |
| Mendocino Farms (small formats) | Sandwiches/salads (pilot footprints) | <50 in pilot | NPD | NPD | NPD | https://www.mendocinofarms.com | Work-lunch rebound; catering |
| Calla Pizza | Artisanal fast casual pizza | <50 | NPD | NPD | NPD | — | Emerging regional brand |
| Prince Street Pizza (multi-city) | Sicilian/pan pizza slices | <50 | NPD | NPD | NPD | https://www.princestpizzanyc.com | Iconic square slices; expansion |
| Howlin’ Ray’s | Hot chicken | <50 | Johnny Ray Zone (Founder) | NPD | NPD | https://www.howlinrays.com | LA lines; cult status |
| Sidecar Donuts | Premium donuts + coffee | <50 | NPD | NPD | NPD | https://www.sidecardoughnuts.com | Chef-driven donuts |
| Super Duper Burgers | Better burgers (Bay Area) | <50 | NPD | NPD | NPD | https://www.superduperburgers.com | Local sourcing; simple menu |
| Cava Mezze (bistros) | Mediterranean full-service | <50 | Ike Grigoropoulos et al. (Co-founders) | NPD | NPD | https://www.cavamezze.com | Distinct from CAVA fast casual |
| Sweetfin | Modern poke bowls | <50 | NPD | NPD | NPD | https://www.sweetfin.com | Category pioneer; clean flavors |
| Honeygrow | Stir-fry + salads (mid-Atlantic) | <50 | Justin Rosenberg (Founder) | NPD | NPD | https://www.honeygrow.com | Tech-forward ordering |
| &pizza | Oblong fast casual pizza | <50 | Michael Lastoria (Co-founder) | NPD | NPD | https://www.andpizza.com | Culture-led; urban focus |
| Walk-On’s (small markets) | Sports bar + grill | <50 small-market subset | Brandon Landry (Founder) | NPD | NPD | https://www.walk-ons.com | Local sports energy |
| Saint Marc USA | American/Californian food + bar | <50 | NPD | NPD | NPD | — | Emerging concept |
| Bluestone Lane (subset) | Aussie-inspired coffee cafés | <50 in some regions | Nick Stone (Founder) | NPD | NPD | https://www.bluestonelane.com | Brunch + coffee lifestyle |
| Toastique | Gourmet toast & juice bar | <50 | Brianna Keefe (Founder) | NPD | NPD | https://toastique.com | Clean label; franchising |
| Mah-Ze-Dahr Bakery | Modern bakery café | <50 | Umber Ahmad (Founder) | NPD | NPD | https://www.mahzedahrbakery.com | James Beard nominee cred |
| La Colombe Cafés (subset) | Coffee cafés | <50 in select metros | Todd Carmichael & J.P. Iberti (Founders) | NPD | NPD | https://www.lacolombe.com | Draft latte halo |
| Bluestone Lane Collective | Café-kitchen variant | <50 | Nick Stone | NPD | NPD | https://www.bluestonelane.com | Variant format |
| Taïm | Falafel/shawarma bowls and pitas | <50 | NPD | NPD | NPD | https://www.taimkitchen.com | NYC heritage; clean flavors |
| RASA | Indian bowls (fast casual) | <50 | Sahil Rahman & Rahul Vinod | NPD | NPD | https://www.rasa.co | High design + bold flavors |
| Dig (formerly Dig Inn) | Veg-forward bowls & plates | <50 | NPD | NPD | NPD | https://www.eatdig.com | From-scratch kitchens |
| Mulberry & Vine | Veg-forward bowls | <50 | NPD | NPD | NPD | https://www.mulberryandvine.com | Manhattan lunch |
| Rush Bowls | Bowls & smoothies | <50 in some regions | NPD | NPD | NPD | https://www.rushbowls.com | Franchising; campus markets |
| Ike’s Love & Sandwiches (subset) | Creative sandwiches | <50 in some regions | Ike Shehadeh (Founder) | NPD | NPD | https://www.loveandsandwiches.com | Cult fanbase; LTOs |
| HomeState Tacos (Austin) | Breakfast tacos | <50 | Briana Valdez | NPD | NPD | https://www.myhomestate.com | Regional expansion |