Robert William Kuypers is a restaurant-industry operator turned growth strategist who helps brands blend hospitality, design, and technology to drive measurable results. He leads Kuypers Creative, a consultancy focused on brand identity, high-converting restaurant websites, and full-stack tech integration, after more than two decades in the business.
Starting as a busser and working every station front and back of house, Robert rose through multi-unit leadership to VP-level marketing roles with national brands including Jamba Juice, Tony Roma’s, Friendly’s, and TooJay’s, experience that anchors his pragmatic approach to brand building and unit economics.
A builder at heart, he has launched mobile apps, led cross-functional creative and technical teams, and serves as a translator between engineering and the executive table—shaping roadmaps for POS, online ordering, loyalty, and analytics so they actually perform on a slammed Friday night. Kuypers Creative’s service lines reflect that blend: brand & identity, custom web/app development, digital marketing funnels, and full-stack tech leadership for restaurants. Kuypers Creative
Robert also brings revenue-side perspective from industry fintech, including enterprise partnership work with inKind, giving him a first-hand view of alternative funding, guest incentives, and restaurant-friendly economics.
Restaurant Growth & Tech Strategist
A frequent voice on restaurant innovation and turnaround strategy, Robert publishes practical playbooks on technology trends, menu and margin strategy, and brand growth via the Kuypers Creative site. Kuypers Creative
Have a project in mind or just want to talk strategy? Reach out and let’s start something bold.
